Greece-based telecommunications company, WIND Hellas, recently launched a new store that promises to transform the way their customers shop.
As one of the largest telecommunication companies in Greece, WIND Hellas has opened its first new concept store in Marousi, Athens with an impressive launch. The newly refurbished store utilises several digitally interactive displays in a bid to reduce paper, eliminate pushy face-to-face sales and ultimately enhance the experience for the shopper.
In a dramatic drive to provide shoppers with a higher level of autonomy WIND have enlisted help from Acquire Digital to develop advanced digital point of sale (POS) systems that assist with the sales of handsets, mobile phone plans and broadband.
Mr. Kostas Tsaganos, WIND Chief Commercial Officer, at the launch said, ‘With the launch of our new stores we re-introduce WIND into the Greek retail market. We have completely changed the customer experience by creating a store that is digital, innovative, unique in the Greek market, and at the same time, is human-centric and friendly. Our investment will boost the market and at the same time will provide the Greek customer with a retail experience of international level.’ Customers can now easily determine product suitability by using the interactive POS display, comparing key features like camera spec and phone memory while simultaneously obtaining a comparison of monthly charges.
The store now boasts a large touch screen POS wall, which allows customers to browse handsets and tariffs; and an innovative Top 5 table top which displays physical mobile handsets in the more traditional fashion but plays engaging videos when handsets are picked up by customers. Neil Farr, Managing Director at Acquire Digital said, ‘one of the major challenges for the team was primarily understanding the vast array of tariffs available in Greece. We had to find a way of presenting these in a simpler format while providing customers with the ability to discover the best options and deals for them.’
The POS wall is powered by the advance Acquire software engine and underwent further development to create a unique solution designed for the project. The end-user interface, comprising of an easy-to-up-date database was also specifically designed by the Acquire team to enable shop staff to make easy and instant changes to data displayed on the digital screens.
Neil Farr attended the opening of store and added, ‘this is a great investment for WIND and one that will set them apart from its competitors. At a time when other UK-based mobile phone companies are going into administration it is clear that mobile phone companies are not exempt from falling behind as a result of failing to move with the times. By working with us WIND have succeeded in making their in-store experience much more appealing by empowering the customer.’
WIND will continue to work collaboratively with Acquire Digital to roll out the concept store across the country by the end of 2015.
Press Contact:
Sarah Allen, Senior Marketing Executive
Tel: +44 (0)116 231 8921
Email: sallen@acquiredigital.com
URL: acquiredigital.com
About Acquire Digital
Acquire Digital, part of the Working Solutions Group was established in 1997. Based in the UK the company specialise in the development of software for interactive solutions and Digital Signage content management. As well as their award-winning product range they also develop pioneering custom-built solutions to clients across all industries and sectors.
By keeping their customers at the heart of the development process they maintain quality and relevance by adding features and creating new products that are simple in design but provide a powerful end result. www.Acquiredigital.com
About WIND Hellas
WIND Hellas is one of the major Companies in Greece with more than 3.5 million customers. WIND was founded in 1992, and within 20 years has been established as a technology pioneer and has offered innovative products that revolutionised communication.
Today, WIND Hellas is the only integrated telecom operator in Greece offering Mobile, Fixed and Internet services, from a single point of sale and service, under a single bill. www.wind.gr